There are over 1 BILLION searches per MONTH on GOOGLE = over 35 Million Searches a Day!!!!
25% of all searches are for local business products and services.
Yellow pages, newspapers, snail mail....the old way of advertising is expensive and ineffective.
Among small businesses that conduct some form of online marketing, 66% say that new customers find them through search engines and the Internet.
American Express Search Marketing Survey Small Business Survey - March 22, 2011.
Less than 90% of Local Businesses are NOT optimized for Local Traffic.
When optimized correctly, Local searches are EXTREMELY profitable for Local Businesses.
Local business listings ARE STRUCTURED DIFFERENTLY than websites.
Less than 7% of businesses have claimed their Google Places.
97% of consumers search for local businesses online. Can they find your business?
COMPONENTS OF BRANDING
Logo – Which identifies a business in its simplest form with the use of a mark or icon.
And now, because internet browsers can display your logo icon…..the logo is an important
element of branding-it is the first visualization a web visitor will see.
Identity – Which is the visual aspects that form the instant recognition. We all know
them, CocaCola, Apple, Mercedes….instantly we recognize who the business is, by their
colors, by their products, by their design, by their packaging.
Brand –The brand immediately defines the company…..whether they are a big corporation,
or a small business, all of the components that make a business unique.